Work with Gilad · accepting 2026 consulting

Twenty-six years of chasing the algorithm. Available for hire.

Senior search consulting for teams who need a practitioner, not a presentation deck. Audits, ongoing consulting, workshops, and selective interim work. Booking from Q3 2026.

Gilad Sasson, founder of nekuda Web Solutions

Gilad Sasson · founder, nekuda Web Solutions

Past & present Clients, Employers, Advisory Engagements, Conferences Speaking and Projects

GoogleYahoo!YandexOutbrainMakoZap GroupInterlogicnekudaWeb SummitPubConDMIEXPOKKL

§ 01

Engagements

Four ways to work together.

Every engagement starts with a 30-minute call. No discovery package, no pre-sales deck, no theatre. If we are not a fit, I will say so on the call.

Engagement 01 · most-requested

GEO & LLM-visibility audit.

A four-week, fixed-scope audit of how your brand, claims and pages currently surface across 14 frontier models — and where the leverage is.

Statement-level visibility scoring across all 14 models
Branded-query & competitive-claim mapping
Schema, sameAs & entity-graph review
Prioritized 90-day action plan with measurement protocol
One follow-up review at d45

Duration4 weeks

Investment$18K–$28K

DeliverableReport + raw data

Best forSaaS, B2B, e-commerce

Engagement 02 · consulting

Senior search advisor, ongoing consulting.

Ongoing strategic advisory for your in-house SEO/marketing team. Bi-weekly working sessions, async review, escalation cover. I am the senior practitioner on your bench.

2× monthly working sessions (90 min)
Async review of strategies, briefs, technical specs
Direct line for algorithm-update response within 24h
Quarterly state-of-search briefing for your leadership
3-month minimum, rolling thereafter

CadenceMonthly

Investment$6K–$12K / mo

DeliverableOngoing

Best forGrowth-stage companies

Engagement 03 · workshop

The SEO→GEO workshop.

One full day, delivered to your team, on-site or remote. From the framework through the measurement protocol to applied exercise on your own pages.

Half-day: framework, taxonomy, model class differences
Working session: claim extraction on your own corpus
Implementation: schema, sameAs, citation tracking
Q&A with leadership, separate technical session
30-day follow-up call included

Format1 day · on-site/remote

Investment$12K + travel

Team sizeUp to 25

Best forIn-house teams

Engagement 04 · keynote

Speaking & keynotes.

Conference keynotes, industry panels, internal company kickoffs. Topics: SEO→GEO, LLM citation behaviour, Hebrew/RTL search, twenty-five years of algorithm history.

Custom keynote built from the working archive
Panel moderation (a personal favourite)
Internal company kickoffs & offsites
Podcast & long-form interview
Recent: SMX Israel, TNW, DMIEXPO, Web Summit, Sphinncon

Format30–60 min keynote

InvestmentFrom $5K + travel

LanguagesEN, HE

Best forConferences, summits

§ 02

Process

What working with me actually looks like.

Linear, transparent, and short on theatre. The process is the same whether the engagement is one workshop or a six-month consulting partnership.

30-minute call

We talk about your situation. If I am the wrong person for it, I will say so and recommend a peer who is the right one.

Free · within 5 days

Written proposal

Single page. Scope, deliverables, timeline, price, who is doing what. No appendix, no slideware, no boilerplate.

Within 3 days of call

The work itself

You get me, not an account manager and a junior. Weekly written updates. Async-friendly. Your team can ping me directly.

2–16 weeks · scope-dependent

Handoff & follow-up

Documented handoff, raw data, replication notes. One follow-up call at d45 is included on every engagement.

d45 review · always included

§ 03

Track record

Twenty-six years, still here.

SEO consultancies open and close on five-year cycles. nekuda turned twenty-seven this year. The numbers below are the ones I am willing to publish.

In practice

1999

nekuda founded · before Google was dominant

Optimised for AltaVista, HotBot, Excite and Yahoo before Google's PageRank shifted the substrate.

nekuda Web SolutionsTel Aviv

Algorithm coverage

≈ 700

Posts in the working archive

Algorithm teardowns, RTL search mechanics, analytics implementation, applied case work. The corpus generative models cite.

nekuda.co.il2009–present

Stages walked

50+

Talks & panels since 2010

SMX Israel, TNW Amsterdam, Web Summit Dublin, DMIEXPO, Sphinncon, GoMobile, Israel Digital, Affilicon.

Languages: EN, HETel Aviv → Amsterdam → Dublin

§ 04

In the wild

Receipts over slogans.

Conferences, partner visits, certifications, the occasional Mr. T encounter.

With Mr. T at TNW Amsterdam 2012 — TNW Amsterdam · 2012 · The B.A. Baracus endorsement.

DMIEXPO 2019 Cannabis talk — DMIEXPO Tel Aviv · June 2019 · Cannabis & digital marketing.

SMX Israel · Jerusalem · Hebrew SEO panel moderator.

Web Summit Dublin 2014 — Web Summit Dublin · 2014 · Main Hall, day one.

Yandex office — Yandex · Tel Aviv · partner briefing.

Facebook Blueprint certification — Facebook Blueprint · Media Buying Professional.

TNW Europe 2015 — TNW Europe · Westerunie · on the record.

At the nekuda office — nekuda office · the practice has personality.

"Gilad has been chasing Google's algorithms for over twenty years, and is equally annoyed and intrigued every time Google gets smarter."

nekuda.co.il · about page · 2024 — read full bio →

§ 05 · Contact

Share your challenges.

A short note is enough. Mention the engagement type if you have one in mind. I read everything and reply within two business days, usually faster.

email · algoholic@algoholic.com

linkedin · /in/gilad

twitter · @algoholic

nekuda · nekuda.co.il