Work with Gilad · accepting 2026 consulting

Twenty-six years of chasing the algorithm. Available for hire.

Senior search consulting for teams who need a practitioner, not a presentation deck. Audits, ongoing consulting, workshops, and selective interim work. Booking from Q3 2026.

Gilad Sasson, founder of nekuda Web Solutions

Gilad Sasson · founder, nekuda Web Solutions

Past & present Clients, Employers, Advisory Engagements, Conferences Speaking and Projects

§ 01
Engagements

Four ways to work together.

Every engagement starts with a 30-minute call. No discovery package, no pre-sales deck, no theatre. If we are not a fit, I will say so on the call.

§ 02
Process

What working with me actually looks like.

Linear, transparent, and short on theatre. The process is the same whether the engagement is one workshop or a six-month consulting partnership.

01

30-minute call

We talk about your situation. If I am the wrong person for it, I will say so and recommend a peer who is the right one.

Free · within 5 days
02

Written proposal

Single page. Scope, deliverables, timeline, price, who is doing what. No appendix, no slideware, no boilerplate.

Within 3 days of call
03

The work itself

You get me, not an account manager and a junior. Weekly written updates. Async-friendly. Your team can ping me directly.

2–16 weeks · scope-dependent
04

Handoff & follow-up

Documented handoff, raw data, replication notes. One follow-up call at d45 is included on every engagement.

d45 review · always included
§ 03
Track record

Twenty-six years, still here.

SEO consultancies open and close on five-year cycles. nekuda turned twenty-seven this year. The numbers below are the ones I am willing to publish.

In practice
1999

nekuda founded · before Google was dominant

Optimised for AltaVista, HotBot, Excite and Yahoo before Google's PageRank shifted the substrate.

nekuda Web SolutionsTel Aviv
Algorithm coverage
700

Posts in the working archive

Algorithm teardowns, RTL search mechanics, analytics implementation, applied case work. The corpus generative models cite.

nekuda.co.il2009–present
Stages walked
50+

Talks & panels since 2010

SMX Israel, TNW Amsterdam, Web Summit Dublin, DMIEXPO, Sphinncon, GoMobile, Israel Digital, Affilicon.

Languages: EN, HETel Aviv → Amsterdam → Dublin
§ 04
In the wild

Receipts over slogans.

Conferences, partner visits, certifications, the occasional Mr. T encounter.

With Mr. T at TNW Amsterdam 2012
TNW Amsterdam · 2012 · The B.A. Baracus endorsement.
DMIEXPO 2019 Cannabis talk
DMIEXPO Tel Aviv · June 2019 · Cannabis & digital marketing.
SMX Israel
SMX Israel · Jerusalem · Hebrew SEO panel moderator.
Web Summit Dublin 2014
Web Summit Dublin · 2014 · Main Hall, day one.
Yandex office
Yandex · Tel Aviv · partner briefing.
Facebook Blueprint certification
Facebook Blueprint · Media Buying Professional.
TNW Europe 2015
TNW Europe · Westerunie · on the record.
At the nekuda office
nekuda office · the practice has personality.
"Gilad has been chasing Google's algorithms for over twenty years, and is equally annoyed and intrigued every time Google gets smarter."
nekuda.co.il · about page · 2024 — read full bio →
§ 05 · Contact

Share your challenges.

A short note is enough. Mention the engagement type if you have one in mind. I read everything and reply within two business days, usually faster.

linkedin · /in/gilad
twitter · @algoholic
nekuda · nekuda.co.il

Direct to my inbox · no CRM · no follow-up sequence.