Before founding nekuda I was a copywriter, Photoshop editor, a content manager and an affiliate marketer in pre-Google search engines. While working with the Israeli yellow pages and during his affiliate marketing phase I discovered search engine marketing. By the time Google took over online search and the term SEO was coined, I was already hooked.
In my 20 years’ experience in the search marketing industry, I have planned and built search engines, optimized and promoted websites for both local and global search engines; managed the internet arenas of Zap Group (the local version of Yellow Pages), and was a VP manager at InterLogic, an international gaming company.
Senior consultant, researcher, digital solutions developer and provider at the Israel-based international digital marketing agency. Specializing in search-engine marketing, social media marketing technologies and trends, focused on performance and results.
Search marketing responsibility for various in house Internet ventures and client consulting.
I live in Binyamina. In my position as a CEO of nekuda, I am responsible for managing large-scale digital projects for various companies, startups, non-profits and government organizations. I am also an online marketing consultant for companies and startups, a member of advisory boards in several organizations and a recurring speaker and presenter in industry events and summits including GoMobile, SMX Israel, TNW, Israel Digital, Sphinconn, Amsterdam CAC, Affilicon and more.
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