Digital Marketing for Recreational & Medical Cannabis
Originally published on July 2019, based on a talk at DMIEXPO 2019, updated on November 2020. If you’ve lived …
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My Story
I have been chasing search engine algorithms since the late 1990s, and am equally annoyed and intrigued every time Google gets smarter.
Before founding nekuda I was a copywriter, Photoshop editor, a content manager and an affiliate marketer in pre-Google search engines. While working with the Israeli yellow pages and during his affiliate marketing phase I discovered search engine marketing. By the time Google took over online search and the term SEO was coined, I was already hooked.
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SEM
PPC
Experience
In my 20 years’ experience in the search marketing industry, I have planned and built search engines, optimized and promoted websites for both local and global search engines; managed the internet arenas of Zap Group (the local version of Yellow Pages), and was a VP manager at InterLogic, an international gaming company.
VP Marketing
An online developer of skill gaming platform and community.
Managing all Marketing & SEM efforts in a highly competitive multilingual environment.
My Blog
I live in Binyamina. In my position as a CEO of nekuda, I am responsible for managing large-scale digital projects for various companies, startups, non-profits and government organizations. I am also an online marketing consultant for companies and startups, a member of advisory boards in several organizations and a recurring speaker and presenter in industry events and summits including GoMobile, SMX Israel, TNW, Israel Digital, Sphinconn, Amsterdam CAC, Affilicon and more.
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