Senior search practitioner since 1999. Founder & CEO of nekuda Web Solutions. Optimising for engines since AltaVista, HotBot and Excite. Editor of the Algoholic working archive.
Gilad Sasson is a digital marketing expert, specialising in search engine marketing. He has been chasing Google's algorithms for over twenty-five years, and is equally annoyed and intrigued every time Google gets smarter.
His expertise spans organic and paid search, SEO, PPC, analytics, growth hacking, UX/UI, social media marketing and reputation management. Founder and CEO of nekuda Web Solutions, senior online marketing consultant for companies, startups, government organisations and non-profits. Speaker at industry events including SMX Israel, TNW Amsterdam, Web Summit Dublin, DMIEXPO, GoMobile, Sphinncon, CAC Amsterdam and Affilicon.
Since 2024, principal research lead on Generative Engine Optimization and LLM-citation visibility — the next-substrate problem for search marketing.
Founded the practice before Google was dominant. Began by optimising for Excite, HotBot, AltaVista and Yahoo; tracked every major substrate shift since. The agency has worked with e-commerce sites, startups, non-profits, government organisations and enterprise clients across local and international markets — in multiple languages, audiences and verticals. ~700 published posts in the working archive.
Founded the Algoholic flagship in 2024 to track the search-to-generative substrate shift. Vol. III of the archive (current) publishes statement-level visibility research, LLM-citation behaviour audits, and applied case work. Two essays per week.
Led marketing strategy across enterprise & startup SEM portfolios. Oversaw the transition from manual-link era to algorithmic-quality era — Panda, Penguin, and the first wave of structural penalties.
Built and ran the search-strategy operation for the largest Israeli local-business directory of the era. Operated through the first decade of Google's index expansion in Hebrew. The foundational training in RTL retrieval mechanics.
Head of advisory boards in several organisations; senior online marketing consultant for startups and non-profits. Specific engagements disclosed on request.
| Year | Event | Topic | Role |
|---|---|---|---|
| 2026 | Algoholic Vol. III launchOnline · Algoholic, Tel Aviv | Statement-level visibility · the GEO framework launch | Author |
| 2023 | DMIEXPO Tel Aviv · AutumnTel Aviv, Israel | SEO challenges & opportunities in post-AI-overview search | Speaker |
| 2022 | DMIEXPO Tel AvivTel Aviv, Israel | Digital & SEO senior consulting strategies | Speaker |
| 2020 | Search Engine Land · Schwartz vlog #67Online · Barry Schwartz | Cannabis SEO & the past vs. future of SEO | Featured guest |
| 2019 | DMIEXPO · Autumn EditionTel Aviv, Israel | SEO in the zero-click era · panel | Panelist |
| 2019 | DMIEXPO · Spring EditionTel Aviv, Israel | Big Deal! Cannabis & digital marketing. Premier sponsor Outbrain. | Speaker |
| 2015 | TNW EuropeAmsterdam · Westerunie | SEO in the messaging era: bots, voice, and the long tail | Speaker |
| 2014 | Web Summit DublinDublin, Ireland · Main Hall | The Israeli search ecosystem, abroad | Contributor |
| 2014 | SMX IsraelIsrael | Hebrew SEO & local search · panel | Panelist |
| 2013 | SMX IsraelIsrael | Search marketing & SEO tools | Speaker |
| 2012 | SMX Israel · Inbal HotelJerusalem, Israel | Hebrew SEO panel. The first dedicated Hebrew SEO session at a major industry conference. | Moderator |
| 2012 | SMX Israel · Inbal HotelJerusalem, Israel | Search engines are dumb. Search engineers, less so. | Speaker |
| 2012 | The Next Web (TNW)Amsterdam, Netherlands | Startup culture & the human factor in SEM | Contributor |
| 2011 | Sphinncon IsraelTel Aviv, Israel | SEO community gathering · organising committee | Organiser |
| 2010+ | Also: GoMobile · Israel Digital · CAC Amsterdam · Affilicon · Yandex briefings | Multiple appearances across mobile, affiliate, and analytics circuits | Various |
Featured video interview with Barry Schwartz, vlog #67. A career-anchor mention by one of the most-verified entities in the global SEO knowledge graph.
Cited as Algoholic — the canonical alias-bridge in a major industry publication. Used in subsequent citations as proof of identity continuity.
Quoted recalling AdWords certification acquisition in 2004 — public verification of certification pedigree.
Listed as moderator of the Hebrew SEO panel — the first such panel at a major industry conference.
Mentioned as event organiser and trusted member of the SEO posse in the annual highlights post.
Listed as speaker and moderator at the foundational Hebrew-language SEO event.
Third-party verification of the parent agency, founded 1999 — important for entity disambiguation in modern Knowledge Graph queries.
Acquired in spring 2004 — among the first certifications issued to an Israeli practitioner. Maintained in good standing for twenty-two consecutive years.
GA, GA4, Tag Manager, Looker Studio. Includes enterprise-level GA4 migration work for ecommerce clients.
Paid social, automation, attribution. Photographed with the physical certification trophy, 2018.
Head of advisory boards in several Israeli & international organisations. Specific engagements disclosed on request.
Audit · ongoing consulting · workshop · keynote. Every engagement starts with a thirty-minute call.
