Applied work · measured outcomes
Case studies, with the data attached.
Anonymized but otherwise unedited records of applied engagements — recoveries, migrations, audits. Every claim here was measured against a control.
Case 09 YMYL · regulated health
Recovering a cannabis vertical from a YMYL rebaseline.
A regulated-vertical site lost 71% of organic visibility to a core update. We rebuilt entity trust and recovered statement-level citations within two quarters.
−71% Visibility at trough
+212% Recovery at +2 quarters
4.1× LLM citation share
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Case 08 Classifier recovery
Reading the Helpful Content resample curve across 12 sites.
Twelve sites under a sitewide classifier penalty, instrumented across the resample cycle. The recovery curve is real, measurable, and predictable.
n = 12 Sites instrumented
60–90d Measured resample
+148% Median recovery
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