https://algoholic.com/ Twenty-seven years on Google's ranking systems — and now on how language models read, score, and surface the web. The working archive of Gilad Sasson (aka Algoholic): research, measurement, and the shift from SEO to GEO. en Wed, 27 May 2026 15:01:35 GMT https://algoholic.com/research/statement-level-visibility https://algoholic.com/research/statement-level-visibility Thu, 21 May 2026 00:00:00 GMT The unit of competition has shifted. LLM-driven retrieval doesn't surface URLs — it surfaces claims. We propose a measurement framework. GEOretrieval https://algoholic.com/research/taxonomy-llm-citation-behavior https://algoholic.com/research/taxonomy-llm-citation-behavior Thu, 14 May 2026 00:00:00 GMT What gets cited, what gets paraphrased, what disappears. A controlled audit across GPT-4o, Claude, Gemini, and 11 others. AI Searchmethodology https://algoholic.com/research/geo-is-not-seo-with-prompts https://algoholic.com/research/geo-is-not-seo-with-prompts Thu, 07 May 2026 00:00:00 GMT The framing of GEO as 'prompt-optimized SEO' mistakes the surface for the substrate. Generative engine optimization is a distinct discipline. GEOposition https://algoholic.com/research/ranking-retrieval-generation https://algoholic.com/research/ranking-retrieval-generation Thu, 30 Apr 2026 00:00:00 GMT Three operations, often conflated. We separate them with notation, examples, and applied measurement. foundationsresearch https://algoholic.com/research/rtl-retrieval-how-llms-read-hebrew https://algoholic.com/research/rtl-retrieval-how-llms-read-hebrew Thu, 23 Apr 2026 00:00:00 GMT Legacy crawlers tokenised RTL text differently than transformers embed it. The gap is now a visibility risk — and an opportunity. RTLAI Search https://algoholic.com/research/entity-disambiguation-for-humans https://algoholic.com/research/entity-disambiguation-for-humans Thu, 09 Apr 2026 00:00:00 GMT A model that cannot tell you apart from a stranger will average you together. The fix is structural, not editorial. entitiesGEO https://algoholic.com/research/chunking-is-the-new-pagination https://algoholic.com/research/chunking-is-the-new-pagination Thu, 26 Mar 2026 00:00:00 GMT How your document is split into retrieval chunks now determines whether its claims survive with their context intact. retrievaltechnical https://algoholic.com/research/reproducibility-as-a-ranking-signal https://algoholic.com/research/reproducibility-as-a-ranking-signal Thu, 12 Mar 2026 00:00:00 GMT A claim that reappears across runs and paraphrases is treated as more trustworthy. Consistency is now optimisable. methodologyGEO https://algoholic.com/research/against-the-prompt-as-product https://algoholic.com/research/against-the-prompt-as-product Thu, 26 Feb 2026 00:00:00 GMT Selling 'prompt packs' as a GEO strategy confuses the input you control with the system you don't. GEOposition https://algoholic.com/research/measurement-not-advice https://algoholic.com/research/measurement-not-advice Thu, 12 Feb 2026 00:00:00 GMT The industry has no shortage of opinion about AI search. It has a severe shortage of controlled measurement. This archive picks a side. methodologymanifesto https://algoholic.com/research/panda-penguin-bert-a-field-guide https://algoholic.com/research/panda-penguin-bert-a-field-guide Tue, 12 Nov 2024 00:00:00 GMT Each major update corrected a specific exploit. Read in sequence, they trace a single trajectory — toward meaning. algorithmshistory https://algoholic.com/research/the-link-graph-is-not-the-trust-graph https://algoholic.com/research/the-link-graph-is-not-the-trust-graph Tue, 03 Sep 2024 00:00:00 GMT PageRank approximated trust with links because links were the only signal at scale. Models have other signals now. authorityGEO https://algoholic.com/research/cannabis-ymyl-the-hardest-vertical https://algoholic.com/research/cannabis-ymyl-the-hardest-vertical Tue, 18 Jun 2024 00:00:00 GMT Regulated health-adjacent verticals are where every ranking system shows its real priorities. What works there generalises. YMYLcase-thinking https://algoholic.com/research/ga4-and-the-end-of-the-session https://algoholic.com/research/ga4-and-the-end-of-the-session Fri, 22 Mar 2024 00:00:00 GMT The event model replaced the session model for a reason that matters more in the AI era than anyone expected. analyticsmeasurement https://algoholic.com/research/the-first-hebrew-seo-panel https://algoholic.com/research/the-first-hebrew-seo-panel Wed, 01 Feb 2012 00:00:00 GMT Jerusalem, January 2012. The only Hebrew-language session on the agenda — and what it got right about the decade ahead. historyRTL https://algoholic.com/research/optimising-for-altavista https://algoholic.com/research/optimising-for-altavista Sun, 14 Aug 2011 00:00:00 GMT Before PageRank swallowed the index, ranking was about presence and proximity. Some of those instincts are suddenly useful again. historyfoundations